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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Brand image
128
Markenimage
128
Brand management
91
Markenführung
91
Konsumentenverhalten
86
Brand
40
Markenartikel
40
Tourism marketing
35
Tourismusmarketing
35
Destination management
28
Destinationsmanagement
28
Designation of origin
25
Herkunftsbezeichnung
25
Holiday behaviour
22
Urlaubsverhalten
22
Social Web
20
Social web
20
Beziehungsmarketing
19
Relationship marketing
19
destination image
16
Luxury goods
13
Luxusgüter
13
Tourism destination
13
Tourismusregion
13
Fashion
12
International marketing
12
Internationales Marketing
12
Mode
12
Tourism
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Tourismus
12
Internet marketing
11
Online-Marketing
11
Viral marketing
10
Virales Marketing
10
Personality psychology
9
Persönlichkeitspsychologie
9
brand equity
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Emotion
8
Marketing management
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Article
86
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86
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Kumar, V.
3
Loureiro, Sandra Maria Correia
3
Allman, Helena F.
2
Batra, Rajeev
2
Hewett, Kelly
2
Kim, Jiyoung
2
King, Ceridwyn
2
Phau, Ian
2
So, Kevin Kam Fung
2
Xu, Honggang
2
Zhang, Hui
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
1
Alden, Dana
1
Alexander, Bethan
1
Ali, Faizan
1
Arslanagic-Kalajdzic, Maja
1
Assaf, A. Georges
1
Aydinoğlu, Nilüfer Z.
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Bakış, Selen
1
Balabanis, George
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Bartsch, Fabian
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Baršytė, Justina
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1
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Bijmolt, Tammo H. A.
1
Boksem, Maarten
1
Borah, Sourav Bikash
1
Brasel, S. Adam
1
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1
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Journal of fashion marketing and management
Journal of international marketing
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
298
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
55
Psychology & marketing
49
International journal of hospitality management
45
Journal of strategic marketing
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
European journal of marketing : EJM
33
International journal of advertising : the review of marketing communications
33
International journal of consumer studies
32
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of market research
19
International journal of sports marketing & sponsorship
19
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ECONIS (ZBW)
86
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86
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
7
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
8
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
9
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
10
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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