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~accessRights:"restricted"
~language:"eng"
~person:"Mora Cortez, Roberto"
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Lieferantenmanagement
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
B2B marketing
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
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Internet marketing
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Online-Marketing
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Relationship marketing
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Schwellenländer
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Auktion
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B2B
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Bayes-Statistik
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Betriebliche Kreislaufwirtschaft
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Mora Cortez, Roberto
Svensson, Göran
19
Huo, Baofeng
17
Choi, Tsan-Ming
16
Schiele, Holger
16
Cheng, T. C. E.
14
Ivanov, Dmitry
14
Zhao, Xiande
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Naudé, Peter
12
Sharma, Piyush
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Govindan, Kannan
11
Henneberg, Stephan
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Casidy, Riza
10
Dolgui, Alexandre
10
Li, Guo
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Pun, Hubert
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Wagner, Stephan M.
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Wang, Yonggui
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Zhang, Jianxiong
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Zhou, Kevin Zheng
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Blome, Constantin
9
Guan, Xu
9
Heydari, Jafar
9
Kang, Mingu
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Mohan, Mayoor
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Niu, Baozhuang
9
Paulraj, Antony
9
Zaefarian, Ghasem
9
Andersen, Poul Houman
8
Chen, Jing
8
Choi, Thomas Y.
8
Corsaro, Daniela
8
Glas, Andreas
8
Gligor, David M.
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Jia, Fu
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La Rocca, Antonella
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Lee, Hau Leung
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Liu, Yi
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
8
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto
;
Cabanelas, Pablo
;
Charterina, Jon
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
Saved in:
3
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
4
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
5
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
6
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
7
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
8
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
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