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~accessRights:"restricted"
~language:"eng"
~subject:"Nonprofit-Marketing"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit-Marketing
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International review on public and non-profit marketing
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Handbook of research on managerial solutions in non-profit organizations
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ECONIS (ZBW)
219
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11
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
12
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
13
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
14
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
15
The effect of evidence in nonprofit donation requests : how does mindset play a role?
Koksal, Ahmet
;
Johnson, Aaron
;
Banerjee, Somak
;
Dutta, Sujay
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 597-615
Persistent link: https://www.econbiz.de/10014454797
Saved in:
16
Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul
;
Drumwright, Minette E.
;
Piscarac, Diana
- In:
Nonprofit management & leadership
34
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
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17
Pictures that are worth a thousand donations : how emotions in project images drive the success of online charity fundraising campaigns? : an image design perspective
Hou, Jian-Ren
;
Zhang, Jie Jennifer
;
Zhang, Kunpeng
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 535-584
Persistent link: https://www.econbiz.de/10014422465
Saved in:
18
Determinants of Zakat donor behavior in a Gulf state
Al-Shamali, Sarah
;
AlMutairi, Shihanah
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2821-2844
Persistent link: https://www.econbiz.de/10014428808
Saved in:
19
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
20
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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