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~accessRights:"restricted"
~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"consumer research"
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Brand image
Consumer behaviour
101
Konsumentenverhalten
101
Customer satisfaction
39
Kundenzufriedenheit
39
Beziehungsmarketing
31
Relationship marketing
31
Hotel industry
29
Hotellerie
29
Brand management
25
Markenführung
25
Dienstleistungsqualität
20
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19
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Article in journal
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English
19
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Bauer, Hans H.
Han, Heesup
Wiedmann, Klaus-Peter
Loureiro, Sandra Maria Correia
18
Guzman, Francisco
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
15
Bang, Nguyen
14
Sarkar, Abhigyan
14
Ekinci, Yuksel
13
Melewar, T. C.
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Paul, Justin
12
Park, Jungkun
11
Sreejesh, S.
11
Liu, Chih-Hsing
10
Ahn, Jiseon
9
Johnson, Lester W.
9
Kunkel, Thilo
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Dens, Nathalie
8
Dwivedi, Yogesh Kumar
8
Foroudi, Pantea
8
Joshi, Richa
8
Khan, Imran
8
Ko, Eunju
8
Pelsmacker, Patrick de
8
Augusto, Mário Gomes
7
Balabanis, George
7
Davvetas, Vasileios
7
Fazli-Salehi, Reza
7
Gil Saura, Irene
7
Gilal, Faheem Gul
7
Gilal, Naeem Gul
7
Gilal, Rukhsana Gul
7
Hollebeek, Linda D.
7
Hwang, Jinsoo
7
Hyun, Sunghyup Sean
7
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Journal of travel and tourism marketing
7
International journal of hospitality management
3
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
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Tourism management perspectives : TMP
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ECONIS (ZBW)
19
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
8
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
9
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
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