//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Gil Saura, Irene"
~person:"Roper, Stuart"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
17
Markenführung
17
Brand image
14
Markenimage
14
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
9
Relationship marketing
9
Brand
7
Brand equity
7
Einzelhandel
7
Markenartikel
7
Retail trade
7
Customer satisfaction
4
Innovation
4
Kundenzufriedenheit
4
Branding
3
Satisfaction
3
Brand loyalty
2
Brand names
2
Confidence
2
Customer value
2
Higher education institution
2
Hochschule
2
Hotel industry
2
Hotellerie
2
Image
2
Information technology
2
Informationstechnik
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kundenwert
2
Marketing
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Perceived quality
2
Retailing
2
Social Web
2
Social web
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Working Paper
Aufsatz in Zeitschrift
22
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
22
Author
All
Gil Saura, Irene
Roper, Stuart
Melewar, T. C.
34
Bang, Nguyen
31
Loureiro, Sandra Maria Correia
30
Han, Heesup
27
Foroudi, Pantea
25
Ko, Eunju
25
Guzman, Francisco
23
Gupta, Suraksha
22
Khan, Imran
22
Japutra, Arnold
20
Paul, Justin
20
Rahman, Zillur
20
Phau, Ian
19
Sarkar, Abhigyan
19
Kunkel, Thilo
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Ahn, Jiseon
16
Diamantopoulos, Adamantios
16
Hollebeek, Linda D.
16
Septianto, Felix
16
Dens, Nathalie
15
Ekinci, Yuksel
15
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Rather, Raouf Ahmad
14
Veloutsou, Cleopatra
14
Abratt, Russell
13
Keller, Kevin Lane
13
Romaniuk, Jenni
13
Sreejesh, S.
13
Valette-Florence, Pierre
13
Dawes, John
12
Iglesias, Oriol
12
Johnson, Lester W.
12
King, Ceridwyn
12
Liu, Chih-Hsing
12
Bronnenberg, Bart J.
11
Casidy, Riza
11
Christodoulides, George
11
more ...
less ...
Published in...
All
The journal of brand management : an international journal
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Psychology & marketing
2
The journal of product & brand management
2
California management review
1
International journal of retail and distribution management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Service business
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
4
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
5
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
6
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
7
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
8
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
9
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
10
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->