//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"McColl-Kennedy, Janet R."
~subject:"Markenführung"
~subject:"Service quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"CRM (Customer Relationship Management)"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Service quality
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Dienstleistungsqualität
12
Brand image
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenimage
11
Social Web
9
Social web
9
Brand
8
Markenartikel
8
Customer engagement
6
Customer integration
6
Kundenintegration
6
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
4
Customer experience
4
Value creation
4
Airline
3
Brand loyalty
3
Customer value
3
Dienstleistung
3
Dienstleistungssektor
3
Emotion
3
Fluggesellschaft
3
Health care
3
Kundenwert
3
Markentreue
3
Service industry
3
Services
3
Viral marketing
3
Virales Marketing
3
social media
3
Brand authenticity
2
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
27
Author
All
Loureiro, Sandra Maria Correia
McColl-Kennedy, Janet R.
Han, Heesup
22
Hollebeek, Linda D.
20
Rather, Raouf Ahmad
17
Khan, Imran
16
Japutra, Arnold
14
Prentice, Catherine
14
Rahman, Zillur
13
Kumar, Vikas
12
Sreejesh, S.
12
Ahn, Jiseon
11
Gil Saura, Irene
11
Gong, Taeshik
11
King, Ceridwyn
11
Klaus, Philipp
11
Gustafsson, Anders
10
Johnson, Lester W.
10
Quach, Sara
10
Sarkar, Abhigyan
10
So, Kevin Kam Fung
10
Fatma, Mobin
9
Mattila, Anna S.
9
Qu, Hailin
9
Roy, Sanjit
9
Sarkar, Juhi Gahlot
9
Šerić, Maja
9
Guzman, Francisco
8
Islam, Jamid Ul
8
Leckie, Civilai
8
Lee, Seonjeong
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Balaji, M. S.
7
Bang, Nguyen
7
Dwivedi, Yogesh Kumar
7
Fernandes, Teresa
7
Fetscherin, Marc
7
Hwang, Jinsoo
7
Kim, Jinkyung Jenny
7
Ko, Eunju
7
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
4
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of service management
2
The journal of services marketing
2
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
10
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->