//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"2001 Conference, April 23-24, 2001, St. Louis, Missouri"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
65
History
23
Geschichte
21
Economic history
18
Wirtschaftsgeschichte
18
Marketing theory
16
Marketing history
14
Advertising
13
Werbung
13
History of economic thought
8
Ökonomische Ideengeschichte
8
History of marketing thought
7
USA
7
United States
7
Advertising history
5
Consumer behaviour
5
Frauen
5
Konsumentenverhalten
5
Weibliche Arbeitskräfte
5
Women
5
Women workers
5
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Business history
3
Großbritannien
3
Heritage
3
Relationship marketing
3
United Kingdom
3
Unternehmensgeschichte
3
Welt
3
World
3
Advertisements
2
Advertising industry
2
Advertising practice
2
Agricultural Finance
2
Art trade
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Festschrift
3
Language
All
English
16
Author
All
Layton, Roger A.
3
Tadajewski, Mark
3
Jones, D. G. Brian
2
Arnold, Pauline
1
Bolton, Ruth N.
1
Cochoy, Franck
1
Cunningham, Peggy
1
Grönroos, Christian
1
Hoyt, Elizabeth Ellis
1
Hyman, Michael R.
1
Ibrahim, Yasmin
1
Kyrk, Hazel
1
Maclaran, Pauline
1
McLean, Paula
1
Parsons, Elizabeth
1
Powers, Thomas L.
1
Shapiro, Stanley
1
Witkowski, Terrence H.
1
Woodward, Helen
1
Yan, Qiang
1
more ...
less ...
Published in...
All
2001 Conference, April 23-24, 2001, St. Louis, Missouri
Journal of historical research in marketing
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
AMS review : official publication of the Academy of Marketing Science
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Betriebswirtschaftliche Schriften
3
Betriebswirtschaftliche Schriften : BWS
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
3
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
4
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
5
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
6
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
7
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
8
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
9
The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
Saved in:
10
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->