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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Supplier relationship management"
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Search: subject_exact:"Internet-Netzwerk"
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Supplier relationship management
Social Web
324
Social web
324
Internet marketing
123
Online-Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Social media
75
Beziehungsmarketing
60
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Agnihotri, Raj
3
Itani, Omar S.
3
Cartwright, Severina
2
Chan, Ka Wing
2
Christodoulides, George
2
Gu, William
2
Krush, Michael T.
2
Liu, Martin J.
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Luo, Jun
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Marder, Ben
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Septianto, Felix
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Tóth, Zsófia
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Angell, Robert J.
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Gilliland, David I.
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Analyzing the strategic role of social networking in firm growth and productivity
Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
The journal of business & industrial marketing
17
Journal of business research : JBR
12
Journal of the Academy of Marketing Science
4
Journal of business-to-business marketing
3
Business horizons
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
IT-Berater und soziale Medien : wer beeinflusst Technologiekunden?
2
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
2
Intelligent information systems
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing
2
Journal of open innovation : technology, market, and complexity
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Businesses
1
China journal of accounting research : CJAR
1
Developing digital marketing : relationship perspectives
1
Dienstleistungsnetzwerke
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Galileo Business
1
Handbook on business information systems
1
Innovative Markenführung und -implementierung
1
Intelligent Information Systems Ser.
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business environment : IJBE
1
International journal of business performance and supply chain modelling
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurial venturing
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of networking and virtual organisations : IJNVO
1
International journal of pharmaceutical and healthcare marketing
1
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ECONIS (ZBW)
37
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
6
Online-to-offline platforms : examining the effects of demand-side usage on supply-side decisions
Xing, Wan
;
Jha, Ashish Kumar
;
Kazantsev, Nikolai
;
Boh, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014303340
Saved in:
7
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
8
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
9
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
10
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
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