//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
Digitalisierung
Indien
Luxury goods
Social web
Konsumentenverhalten
92
Brand management
31
Markenführung
31
Luxusgüter
29
Relationship marketing
21
Cultural identity
20
Kulturelle Identität
20
Fashion
19
Mode
19
Brand image
16
Markenimage
16
Globalization
15
Brand
14
Globalisierung
14
Social Web
14
Internet marketing
13
Markenartikel
13
Online-Marketing
13
Bibliometrics
12
Bibliometrie
12
International marketing
12
Internationales Marketing
12
Digitization
9
Marketing management
9
Marketingmanagement
9
Personality psychology
9
Persönlichkeitspsychologie
9
Welt
9
World
9
Designation of origin
8
Einzelhandel
8
Ethnic group
8
Ethnische Gruppe
8
Herkunftsbezeichnung
8
Luxury
8
more ...
less ...
Online availability
All
Undetermined
72
Type of publication
All
Article
105
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Conference paper
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Spanish
Author
All
Balabanis, George
Beatty, Sharon E.
Cleveland, Mark
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
18
Septianto, Felix
16
Bartikowski, Boris
15
Dwivedi, Yogesh Kumar
14
Kim, Kyung Hoon
14
Richard, Marie-Odile
14
Pereira, Vijay
13
Shukla, Paurav
13
Balaji, M. S.
12
Sharma, Piyush
12
Veloutsou, Cleopatra
12
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Oghazi, Pejvak
11
Teng, Lefa
11
Wang, Cheng Lu
11
Christodoulides, George
10
Guzman, Francisco
10
Krishen, Anjala S.
10
Thaichon, Park
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Liu, Martin J.
9
Malik, Ashish
9
Mattila, Anna S.
9
Merchant, Altaf
9
Parida, Vinit
9
Rana, Nripendra P.
9
Roy, Rajat
9
Vrontis, Demetris
9
Walsh, Gianfranco
9
more ...
less ...
Published in...
All
Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
7
International journal of consumer studies
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
European management journal
5
International journal of advertising : the review of marketing communications
5
Journal of international marketing
5
Journal of marketing theory and practice
5
The journal of services marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
1
Cross-cultural buyer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
Showing
91
-
100
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
92
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
93
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
94
Anticipating a service experience
Harrison, Mary P.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10008988787
Saved in:
95
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
96
Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
Saved in:
97
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
Saved in:
98
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
99
Factors affecting couples' decisions to jointly shop
Lim, Junsang
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 774-781
Persistent link: https://www.econbiz.de/10009151689
Saved in:
100
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->