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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Globalization
Indien
Konsumentenverhalten
Welt
Brand management
31
Markenführung
31
Relationship marketing
26
Beziehungsmarketing
25
Luxury goods
22
Luxusgüter
22
Fashion
17
Mode
17
Cultural identity
16
Kulturelle Identität
16
Brand image
15
Markenimage
15
Social Web
15
Social web
15
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Brand
13
Bibliometrics
12
Bibliometrie
12
Globalisierung
12
Markenartikel
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Customer satisfaction
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Customer value
9
Dienstleistungsqualität
9
Kundenwert
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Kundenzufriedenheit
9
Service quality
9
Digitalisierung
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Digitization
8
Einzelhandel
8
Retail trade
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World
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7
Ethnische Gruppe
7
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
36
Septianto, Felix
26
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Park, Jungkun
18
Dhir, Amandeep
17
Sharma, Piyush
17
Chebat, Jean-Charles
16
Diamantopoulos, Adamantios
16
Rana, Nripendra P.
16
Thaichon, Park
16
Das, Gopal
15
Dennis, Charles
15
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Pereira, Vijay
15
Richard, Marie-Odile
14
Valette-Florence, Pierre
14
Kaur, Puneet
13
Malik, Ashish
13
Rowley, Chris
13
Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Klaus, Philipp
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Gustafsson, Anders
11
Japutra, Arnold
11
Kukar-Kinney, Monika
11
Lunardo, Renaud
11
Mortimer, Gary
11
Teng, Lefa
11
Babin, Barry J.
10
Filieri, Raffaele
10
Hollebeek, Linda D.
10
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Asia Pacific business review
British journal of management
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
8
International marketing review
8
European management journal
6
Journal of strategic marketing
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
The journal of consumer marketing
3
European journal of marketing
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Small business economics : an international journal
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of services marketing
2
Thunderbird international business review
2
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
92
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61
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
62
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
63
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
64
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
65
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
66
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
67
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin
;
Modi, Ashwin
;
Patel, Jayesh
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
Saved in:
68
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
69
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
70
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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