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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing : EJM"
~subject:"Kundenbindungsprogramm"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Retail trade
Consumer behaviour
12
Konsumentenverhalten
12
Loyalty program
12
Beziehungsmarketing
8
Relationship marketing
8
Einzelhandel
3
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Reward type
2
Access convience
1
Anreiz
1
CRM
1
China
1
Compensation system
1
Consumer incentives
1
Coupon
1
Cross-country study
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Customer loyalty
1
Customer retention
1
Digital coupons
1
Dynamic choice
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E-commerce
1
Electronic Commerce
1
Experiment
1
Fashion
1
Fashion retailing
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Gratitude
1
Großbritannien
1
Hierarchie
1
Hierarchy
1
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1
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12
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Bell, John E.
1
Bijmolt, Tammo H. A.
1
Choi, Beom Joon
1
Chokkannan, Pradeepkumar
1
Donnell, Lisa Victoria
1
Esmark, Carol L.
1
Gilmore, Audrey
1
Hoch, Stephen J.
1
Hutchinson, Karise
1
Jeon, Hoseong
1
Khajehzadeh, Saman
1
Krishnan, Shanker
1
Lu, Cuilian
1
Melnyk, Valentyna
1
Noble, Stephanie M.
1
Oppewal, Harmen
1
Palmeira, Mauricio
1
Pattusamy, Murugan
1
Pontes, Nicolas
1
Reid, Andrea
1
Saripalli, Bhavani Shankar
1
Sayman, Serdar
1
Teichert, Thorsten
1
Tercia, Christiana Yosevina
1
Thomas, Dominic
1
Tojib, Dewi
1
Wang, Jingwen
1
Wierich, Ralf
1
Yi, Youjae
1
Yu Yi
1
Zhang, Jun
1
Zhou, Yanju
1
Zielke, Stephan
1
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Asia Pacific journal of marketing and logistics
European journal of marketing : EJM
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
12
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1
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12
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date (oldest first)
1
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
3
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
4
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
5
Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
Saved in:
6
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
7
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
8
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
9
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
10
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
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