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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Werbung mit Prominenten"
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Celebrity endorsement
46
Celebrity-Werbung
46
Advertising effects
25
Werbewirkung
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
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Celebrity endorser
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Kim, Taehee
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Asia Pacific journal of marketing and logistics
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
Psychology & marketing
33
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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ECONIS (ZBW)
46
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
3
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
4
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
5
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
6
The relationship among relationship-selling, celebrity attachment and customer engagement
Yeh, Ching-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3156-3171
Persistent link: https://www.econbiz.de/10014486645
Saved in:
7
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
8
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
Saved in:
9
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
10
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
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