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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Einzelhandel"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Personality psychology"
~subject:"Retail trade"
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Search: subject_exact:"Markenloyalität"
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Einzelhandel
Markenimage
Online-Marketing
Personality psychology
Retail trade
Brand loyalty
41
Markentreue
41
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
38
Relationship marketing
38
Brand management
34
Markenführung
34
Brand
29
Markenartikel
29
Brand image
28
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
7
Social web
7
Confidence
6
Vertrauen
6
Brand trust
5
Internet marketing
5
Age group
3
Altersgruppe
3
Mobile phone
3
Mobiltelefon
3
Online retailing
3
Online-Handel
3
Persönlichkeitspsychologie
3
Social media marketing
3
Bekleidung
2
Brand attitude
2
Brand experience
2
Clothing
2
Customer integration
2
Customer retention
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
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35
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37
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37
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37
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English
37
Author
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Dawes, John
2
Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Abdolvand, Mohammad Ali
1
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bae, Byung Ryul
1
Bayram, Pelin
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chen, Jiawen
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Elrehail, Hamzah
1
Esmaeilpour, Fariba
1
Fatma, Mobin
1
Giovanis, Apostolos N.
1
Goyal, Tanu M.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Howell, Kerry E.
1
Huang, Stephen Chi-Tsun
1
Hwang, Syjung
1
Hyun, Hyowon
1
Islam, Jamid Ul
1
Ismail, Ahmed Rageh
1
Jiménez-Barreto, Jano
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
The journal of product & brand management
22
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Customer engagement : contemporary issues and challenges
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Global business review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The Lahore journal of business
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
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ECONIS (ZBW)
37
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37
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
5
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
6
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
9
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
10
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
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