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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising"
~subject:"Brand"
~subject:"Low-cost strategy"
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Search: subject_exact:"Consumer promotion"
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Advertising
Brand
Low-cost strategy
Sales promotion
68
Verkaufsförderung
68
Consumer behaviour
55
Konsumentenverhalten
55
Einzelhandel
26
Retail trade
26
Preismanagement
14
Pricing strategy
14
Beziehungsmarketing
11
Relationship marketing
11
Markenartikel
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Brand management
7
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Food retailing
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Ladengestaltung
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Markenführung
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Online retailing
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Store design
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USA
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Werbewirkung
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González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Abril Barrie, Carmen
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Brachat, Hannes
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Büyükdağ, Naci
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Carlson, Jeffrey R.
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Cheng, Yin-Hui
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Chimhundu, Ranga
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Choi, Sunhee
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Chuang, Shih-Chieh
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Cohen, Justin
1
Craig, Adam W.
1
Faulkner, Margaret
1
Friske, Wesley
1
Garrido-Morgado, Álvaro
1
Hardesty, David M.
1
Kim, Jungkeun
1
Ki̇tapci, Olgun
1
Kukar-Kinney, Monika
1
Lee, Sangno
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Li, Wenjing
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Loyola-Galván, Zaira I.
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Luk, Sherriff T. K.
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Malekian, Yaser
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Rasti-Barzoki, Morteza
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Sabri, Ouidade
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Sanchez, Joaquin
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Sere de Lanauze, Gilles
1
Song, Lei
1
Soysal, Ayşe Nur
1
Wagner, Erwin
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Autohaus
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of marketing
6
International journal of economic issues : IJEI
5
European journal of marketing : EJM
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Quantitative marketing and economics : QME
4
The international review of retail, distribution and consumer research
4
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
The journal of consumer marketing
3
American journal of agricultural economics
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research
2
Journal of the Operational Research Society : OR
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
The McGraw-Hill/Irwin series in marketing
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
African journal of economic and management studies : AJEMS
1
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ECONIS (ZBW)
18
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
3
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
6
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
7
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
8
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
9
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
10
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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