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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Brand"
~subject:"Einzelhandelspreis"
~subject:"Low-cost strategy"
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Advertising
Brand
Einzelhandelspreis
Low-cost strategy
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Deutschland
5
Germany
5
Kundenbindungsprogramm
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
5
USA
5
United States
5
Werbewirkung
5
Werbung
5
Experiment
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
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15
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Abril Barrie, Carmen
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Bogomolova, Svetlana
1
Brachat, Hannes
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Craig, Adam W.
1
Dunn, Steven
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Hardesty, David M.
1
Jin, Hyun Seung
1
Kim, Jungkeun
1
Ki̇tapci, Olgun
1
Kukar-Kinney, Monika
1
Li, Wenjing
1
Li, Zonghuo
1
Malekian, Yaser
1
Mimouni Chaabane, Aïda
1
Mussol, Sarah
1
Nguyen, Cathy
1
Parguel, Béatrice
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sabri, Ouidade
1
Sanchez, Joaquin
1
Sere de Lanauze, Gilles
1
Song, Lei
1
Soysal, Ayşe Nur
1
Taylor, Jennifer
1
Trinh, Giang
1
Volpe, Richard J.
1
Wagner, Erwin
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Autohaus
Journal of retailing and consumer services
Journal of retailing
16
Journal of business research : JBR
13
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing
6
Journal of marketing research : JMR
6
International journal of economic issues : IJEI
5
Journal of promotion management : JPM
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
Journal of marketing communications
4
Quantitative marketing and economics : QME
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Report / Marketing Science Institute
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CUDARE working paper series
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of agricultural & food industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
MSI reports : working paper series
2
Marketing : ZFP ; journal of research and management
2
Omega : the international journal of management science
2
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ECONIS (ZBW)
16
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
3
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
4
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
5
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
6
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
7
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
8
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
9
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
10
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
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