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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Brand"
~subject:"Kundenbindungsprogramm"
~subject:"Low-cost strategy"
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Search: subject_exact:"Consumer promotion"
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Advertising
Brand
Kundenbindungsprogramm
Low-cost strategy
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Deutschland
5
Einzelhandelspreis
5
Germany
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
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USA
5
United States
5
Werbewirkung
5
Werbung
5
Experiment
4
Markenartikel
4
Perception
4
Price promotion
4
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Abril Barrie, Carmen
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Brachat, Hannes
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Craig, Adam W.
1
De Canio, Francesca
1
Ewing, Michael
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Hardesty, David M.
1
Hu, Xiaojian
1
Ieva, M.
1
Jin, Hyun Seung
1
Kim, Jungkeun
1
Ki̇tapci, Olgun
1
Kukar-Kinney, Monika
1
Kuo, Hsiao-Ching
1
Li, Wenjing
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Li, Zonghuo
1
Malekian, Yaser
1
Mimouni Chaabane, Aïda
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Nakhata, Chinintorn
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Nguyen, Cathy
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Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sabri, Ouidade
1
Sanchez, Joaquin
1
Sere de Lanauze, Gilles
1
Song, Lei
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
13
Journal of retailing
9
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing
7
Journal of promotion management : JPM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of economic issues : IJEI
5
Marketing letters : a journal of research in marketing
5
The international review of retail, distribution and consumer research
5
International journal of contemporary hospitality management
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Quantitative marketing and economics : QME
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
European journal of operational research : EJOR
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Psychology & marketing
3
American journal of agricultural economics
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of marketing research
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
Marketing intelligence & planning
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
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ECONIS (ZBW)
19
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
4
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
6
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
7
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
8
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
9
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
10
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
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