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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Brand"
~subject:"Low-cost strategy"
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Advertising
Brand
Low-cost strategy
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
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Store design
7
Brand management
6
Food retailing
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5
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Experiment
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Markenartikel
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4
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
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Abril Barrie, Carmen
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Brachat, Hannes
1
Büyükdağ, Naci
1
Carlson, Jeffrey R.
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Craig, Adam W.
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Hardesty, David M.
1
Kim, Jungkeun
1
Ki̇tapci, Olgun
1
Kukar-Kinney, Monika
1
Li, Wenjing
1
Malekian, Yaser
1
Mimouni Chaabane, Aïda
1
Mussol, Sarah
1
Nguyen, Cathy
1
Parguel, Béatrice
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Rasti-Barzoki, Morteza
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Romaniuk, Jenni
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Sabri, Ouidade
1
Sanchez, Joaquin
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Sere de Lanauze, Gilles
1
Song, Lei
1
Soysal, Ayşe Nur
1
Wagner, Erwin
1
Wu, Yi-Chin
1
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Journal of marketing
6
International journal of economic issues : IJEI
5
European journal of marketing : EJM
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Quantitative marketing and economics : QME
4
The international review of retail, distribution and consumer research
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
The journal of consumer marketing
3
American journal of agricultural economics
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research
2
Journal of the Operational Research Society : OR
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
The McGraw-Hill/Irwin series in marketing
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
African journal of economic and management studies : AJEMS
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
3
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
6
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
7
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
8
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
9
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
10
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
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