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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Loyalty program"
~type_genre:"Article in journal"
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Advertising
Loyalty program
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
9
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
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5
Kundenbindungsprogramm
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Low-cost strategy
5
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5
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5
Brand
4
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Experiment
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Markenartikel
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9
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Barrales-Molina, Vanesa
1
Cohen, Justin
1
De Canio, Francesca
1
Ewing, Michael
1
Faulkner, Margaret
1
Hu, Xiaojian
1
Ieva, M.
1
Jin, Hyun Seung
1
Kuo, Hsiao-Ching
1
Li, Zonghuo
1
Malekian, Yaser
1
Montazeri, Samaneh
1
Nakhata, Chinintorn
1
Nguyen, Cathy
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wang, Di
1
Xu, Liangcheng
1
Yang, Wensheng
1
Yao, Gang
1
Zhang, Yue
1
Ziliani, C.
1
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
7
Journal of promotion management : JPM
6
Journal of retailing
6
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of marketing
3
American journal of agricultural economics
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of Islamic marketing : JIMA
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American business review
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Eastern economic journal
1
Economic research
1
Economics & finance notes
1
European journal of marketing
1
European research studies
1
Facta Universitatis / Series economics and organization / University of Niš
1
Foundations and trends in marketing : FTMKT
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business review
1
Global journal of business management : GJBM
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Health economics
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ECONIS (ZBW)
9
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
6
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
7
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
8
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
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