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~isPartOf:"Benchmarking : an international journal"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand trust"
~subject:"Customer integration"
~subject:"Retail trade"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Customer integration
Retail trade
Brand loyalty
36
Markentreue
36
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
33
Markenführung
33
Brand
28
Markenartikel
28
Brand image
23
Markenimage
23
Customer satisfaction
12
Kundenzufriedenheit
12
Social Web
7
Social web
7
Einzelhandel
6
Internet marketing
5
Online-Marketing
5
brand loyalty
5
Confidence
4
Customer retention
4
Kundenbindung
4
Vertrauen
4
Kundenintegration
3
Personality psychology
3
Persönlichkeitspsychologie
3
Age group
2
Altersgruppe
2
Brand affect
2
Brand satisfaction
2
Commitment
2
Consumer-brand relationships
2
Coronavirus
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Environmental consciousness
2
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11
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Ahn, Jiseon
1
Anantharaman, Rajesh
1
Chamola, Pankaj
1
Dawes, John
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Gulzar, Rafia
1
Han, Heesup
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Hwang, Syjung
1
Hyun, Hyowon
1
Islam, Jamid Ul
1
Khan, Imran
1
Kim, Youn-Kyung
1
Lee, Minyoung
1
Murray, John
1
Park, Eunil
1
Park, Hyejune
1
Park, Jungkun
1
Parrey, Shakir Hussain
1
Pobil, Angel Pasqual del
1
Prashar, Sanjeev
1
Rather, Raouf Ahmad
1
Riivits-Arkonsuo, Iivi
1
Scholz, Joachim
1
Sohaib, Muhammad
1
Tata, Sai Vijay
1
Teller, Christoph
1
Ul Rehman, Shakeel
1
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Benchmarking : an international journal
International journal of Indian culture and business management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
6
Asia Pacific journal of marketing and logistics
4
Future Business Journal
2
Innovating for trust
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management decision : MD
2
The journal of brand management : an international journal
2
The service industries journal
2
African journal of economic and management studies : AJEMS
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European journal of operational research : EJOR
1
Global challenges in responsible business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of fashion marketing and management
1
Journal of financial services marketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
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ECONIS (ZBW)
11
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
7
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
8
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
9
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
10
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
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