//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Betriebs-Berater : BB"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Deutschland"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Preismanagement
Markenartikel
48
Brand
33
Brand management
17
Markenführung
17
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
11
Markenimage
11
Pricing strategy
10
Theorie
10
Theory
10
Marketing management
7
Marketingmanagement
7
Marktforschung
4
Verbraucher
4
Börsenkurs
3
Game theory
3
Hotel industry
3
Hotellerie
3
Luxury goods
3
Luxusgüter
3
Market entry
3
Markteintritt
3
Share price
3
Spieltheorie
3
Absatz und Verbrauch
2
Bewertung
2
Beziehungsmarketing
2
Capital income
2
Evaluation
2
Immaterielle Werte
2
Innovation
2
Intangible assets
2
Kapitaleinkommen
2
Marketing
2
Preispolitik
2
Price
2
Relationship marketing
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Undetermined
6
Author
All
Abdul, Waheed Kareem
1
Basso, Kenny
1
Betten, Jürgen
1
Chintagunta, Pradeep K.
1
Cooper, Lee G.
1
Danelzik, Wilhelm
1
Deale, Cynthia S.
1
Friedrich, Alexander W.
1
Gallego, Guillermo
1
Hootz, Christian
1
Kadyan, Sunil
1
Kalnins, Arturs
1
Lal, Rajiv
1
Lee, Jaeyong
1
Lee, Seung Hyun
1
Marks, Robert E.
1
McGuire, Kelly A.
1
Midgley, David F.
1
Noone, Breffni M.
1
Perin, Marcelo Gattermann
1
Prakash, Chand
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Ratliff, Richard
1
Schultes, Werner
1
Schütz, Jörg
1
Silva, Thayse Schneider da
1
Srinivasan, V.
1
Wagner, Rafael Luis
1
Yadav, Ritu
1
more ...
less ...
Published in...
All
Betriebs-Berater : BB
Journal of revenue and pricing management
Management science : journal of the Institute for Operations Research and the Management Sciences
Markenartikel : das Magazin für Markenführung
36
Journal of retailing and consumer services
19
SpringerLink / Bücher
15
Jahrbuch der Absatz- und Verbrauchsforschung
11
Wettbewerb in Recht und Praxis : wrp
11
Journal of business research : JBR
10
European journal of operational research : EJOR
9
Europäische Hochschulschriften / 5
8
Der Betrieb
7
Wirtschaft und Wettbewerb
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Gabler Edition Wissenschaft
6
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Journal of retailing
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Research
6
Schriften zu Marketing und Management
6
International journal of production economics
5
Journal of marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
The journal of brand management : an international journal
5
Die Betriebswirtschaft : DBW
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Hamburger Schriften zur Marketingforschung
4
Journal of economics & management strategy : JEMS
4
Names in commerce and industry : past and present
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Spuren der Wirklichkeit : soziologische Beiträge
4
The Trademark reporter
4
The journal of product & brand management
4
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Betriebs-Berater / Außenwirtschaftsdienst : Zehntagedienst für Wirtschafts-, Steuer-, Arbeits- u. Sozialrecht
3
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
2
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
3
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
4
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
5
Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
Saved in:
6
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
7
Estimating sales and profitability impacts of airline branded-fares product design and pricing decisions using customer choice models
Ratliff, Richard
;
Gallego, Guillermo
- In:
Journal of revenue and pricing management
12
(
2013
)
6
,
pp. 509-523
Persistent link: https://www.econbiz.de/10010221811
Saved in:
8
Breeding competitive strategies
Midgley, David F.
- In:
Management science : journal of the Institute for …
43
(
1997
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10001216569
Saved in:
9
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Saved in:
10
The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
36
(
1990
)
3
,
pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->