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~isPartOf:"Business history"
~language:"eng"
~subject:"Fashion"
~subject:"marketing"
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Fashion
marketing
Brand management
6
Markenführung
6
Großbritannien
4
Spain
4
Spanien
4
United Kingdom
4
Brand
3
Consumer behaviour
3
Konsumentenverhalten
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branding
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brands
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trademarks
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women
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Alexander, Andrew
1
Alexander, Nicholas
1
Bailey, Adrian R.
1
Barnes, Victoria
1
Bellido, Jose
1
Bowrey, Kathy
1
Bátiz-Lazo, Bernardo
1
Doherty, Anne Marie
1
Gutiérrez González, Pablo
1
Harvey, Mark
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Martínez Rodríguez, Susana
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Merlo, Elisabetta
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Miranda Encarnación, José Antonio
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Newton, Lucy A.
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Paulson, David
1
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Pirani, Daniela
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Business history
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Cogent business & management
9
Health marketing quarterly
9
International journal of islamic marketing and branding
9
Journal of macromarketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Annals of Faculty of Economics
8
International journal of sport management and marketing : IJSMM
8
Journal of fashion marketing and management
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Psychology & marketing
8
Amfiteatru Economic Journal
7
European research studies
7
Journal of international food & agribusiness marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Management & Marketing
7
Marketing i menedžment innovacij : m&mi
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
Journal of Risk and Financial Management
6
Journal of education for business
6
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ECONIS (ZBW)
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1
Invented market traditions : the marketing of Italian breakfast (1973-1996)
Pirani, Daniela
- In:
Business history
66
(
2024
)
4
,
pp. 905-926
Persistent link: https://www.econbiz.de/10014580218
Saved in:
2
Gender and bankarization in Spain, 1949-1970
Martínez Rodríguez, Susana
;
Bátiz-Lazo, Bernardo
- In:
Business history
66
(
2024
)
4
,
pp. 829-858
Persistent link: https://www.econbiz.de/10014580202
Saved in:
3
Women, uniforms and brand identity in Barclays Bank
Barnes, Victoria
;
Newton, Lucy A.
- In:
Business history
64
(
2022
)
4
,
pp. 801-830
Persistent link: https://www.econbiz.de/10013363301
Saved in:
4
Distribution channels and growth strategies in Spanish insurance : from networks of agents to branch offices (1870-1940)
Pons Pons, Jerònia
;
Gutiérrez González, Pablo
- In:
Business history
66
(
2024
)
2
,
pp. 510-528
Persistent link: https://www.econbiz.de/10014578380
Saved in:
5
Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz-Moreno, Felipe
- In:
Business history
64
(
2022
)
3
,
pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
Saved in:
6
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
7
Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
8
The professionalisation of selling and the transformation of a family business : Kenrick & Jefferson : 1878-1940
Paulson, David
- In:
Business history
62
(
2020
)
2
,
pp. 261-291
Persistent link: https://www.econbiz.de/10012181805
Saved in:
9
Cadbury and the rise of the supermarket : innovation in marketing 1953-1975
Bailey, Adrian R.
;
Alexander, Andrew
- In:
Business history
61
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012181691
Saved in:
10
Disney in Spain (1930-1935)
Bellido, Jose
;
Bowrey, Kathy
- In:
Business history
60
(
2018
)
8
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10012042171
Saved in:
1
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