//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Lambrecht, Anja"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
10
Online retailing
3
Online-Handel
3
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Online-Marketing
2
1995-1997
1
2001-2003
1
Advertising effects
1
Alkoholfreies Getränk
1
Australia
1
Australien
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Contract
1
Crisis management
1
Customer value
1
Data Mining
1
Data mining
1
Dauer
1
Decision under uncertainty
1
Deutschland
1
Dienstleistungsqualität
1
Duration
1
Electronic Banking
1
Electronic banking
1
Emerging economies
1
Entscheidung unter Unsicherheit
1
Experiment
1
Familienökonomik
1
Family economics
1
Germany
1
Group decision-making
1
Gruppenentscheidung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Lambrecht, Anja
Zhao, Yi
Dhar, Ravi
12
Hauser, John R.
11
Chintagunta, Pradeep K.
10
Kumar, V.
9
Bronnenberg, Bart J.
8
Braun, Michael
7
Chen, Yuxin
7
Dahl, Darren W.
7
Feinberg, Fred M.
7
Gijsbrechts, Els
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Meyer, Robert J.
7
Salisbury, Linda Court
7
Sun, Baohong
7
Chan, Tat
6
Che, Hai
6
Heerde, Harald J. van
6
Liberali, Guilherme
6
Tucker, Catherine
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Zauberman, Gal
6
Amir, On
5
Aribarg, Anocha
5
Arora, Neeraj
5
Bradlow, Eric T.
5
Danaher, Peter J.
5
Fader, Peter
5
Häubl, Gerald
5
Inman, J. Jeffrey
5
Jong, Martijn G. de
5
LeBoeuf, Robyn A.
5
Nelson, Leif D.
5
Pieters, Rik
5
Thomas, Manoj
5
Van Dat Tran
5
Wedel, Michel
5
Yang, Sha
5
more ...
less ...
Published in...
All
Cogent business & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Beiträge zur betriebswirtschaftlichen Forschung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
NET Institute Working Paper
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
6
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
7
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
8
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
9
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
10
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->