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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Nelson, Leif D."
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
10
Brand management
2
Markenführung
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Perception
2
Wahrnehmung
2
1995-1997
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Alkoholfreies Getränk
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Bayes-Statistik
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Bayesian estimation
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Beziehungsmarketing
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Familienökonomik
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Fundraising
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Group decision-making
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Market research
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Nelson, Leif D.
Zhao, Yi
Dhar, Ravi
12
Hauser, John R.
11
Chintagunta, Pradeep K.
10
Kumar, V.
9
Bronnenberg, Bart J.
8
Braun, Michael
7
Chen, Yuxin
7
Dahl, Darren W.
7
Feinberg, Fred M.
7
Gijsbrechts, Els
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Meyer, Robert J.
7
Salisbury, Linda Court
7
Sun, Baohong
7
Chan, Tat
6
Che, Hai
6
Heerde, Harald J. van
6
Liberali, Guilherme
6
Tucker, Catherine
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Zauberman, Gal
6
Amir, On
5
Aribarg, Anocha
5
Arora, Neeraj
5
Bradlow, Eric T.
5
Danaher, Peter J.
5
Fader, Peter
5
Häubl, Gerald
5
Inman, J. Jeffrey
5
Jong, Martijn G. de
5
Lambrecht, Anja
5
LeBoeuf, Robyn A.
5
Pieters, Rik
5
Thomas, Manoj
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Van Dat Tran
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Wedel, Michel
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Yang, Sha
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Cogent business & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
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1
Signaling virtue : charitable behavior under consumer elective pricing
Jung, Minah H.
;
Nelson, Leif D.
;
Genîzî, Ûrî
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 187-194
Persistent link: https://www.econbiz.de/10011672430
Saved in:
2
Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.
;
Perfecto, Hannah
;
Nelson, Leif D.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
5
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
7
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
8
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
Saved in:
9
On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
Saved in:
10
Interrupted consumption : disrupting adaptation to hedonic experiences
Nelson, Leif D.
;
Meyvis, Tom
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 654-664
Persistent link: https://www.econbiz.de/10003793627
Saved in:
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