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~isPartOf:"Competitiveness review : CR"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Donthu, Naveen"
~person:"Geuens, Maggie"
~person:"Richard, Marie-Odile"
~person:"Schlegelmilch, Bodo B."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
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Beziehungsmarketing
Consumer behaviour
Internet marketing
Strategic management
Konsumentenverhalten
77
Brand management
23
Markenführung
23
Relationship marketing
18
Brand image
17
Markenimage
17
Online-Marketing
16
Brand
13
Markenartikel
13
Advertising effects
12
Social Web
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Social web
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Online-Handel
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International marketing
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Marketingmanagement
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Viral marketing
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English
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Donthu, Naveen
Geuens, Maggie
Richard, Marie-Odile
Schlegelmilch, Bodo B.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
27
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Kim, Jungkeun
15
Mattila, Anna S.
15
Bartikowski, Boris
14
Dwivedi, Yogesh Kumar
12
Filieri, Raffaele
12
Kim, Kyung Hoon
12
Gupta, Suraksha
11
Kukar-Kinney, Monika
11
Melewar, T. C.
11
Beatty, Sharon E.
9
Bigné Alcañiz, J. Enrique
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Kim, Seongseop
9
Septianto, Felix
9
Sharma, Piyush
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Cornwell, T. Bettina
8
Foroudi, Pantea
8
Martin, Drew
8
McLean, Graeme J.
8
Merchant, Altaf
8
Micevski, Milena
8
Oghazi, Pejvak
8
Oppewal, Harmen
8
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Competitiveness review : CR
EuroMed journal of business
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Qualitative market research : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
Journal of retailing and consumer services
6
Global business & economics review
5
Journal for global business advancement : JGBA
5
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
Psychology & marketing
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
World review of entrepreneurship, management and sustainable development
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Journal of strategic marketing
3
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
3
Technological forecasting & social change : an international journal
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of international management
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
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All
ECONIS (ZBW)
94
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94
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
The requisite role of emotional intelligence in customer service in the retail banking sector
Al Khoury, Grace
;
Thrassou, Alkis
;
Papasolomou, Ioanna
; …
- In:
International journal of organizational analysis
31
(
2023
)
7
,
pp. 3315-3347
Persistent link: https://www.econbiz.de/10014432343
Saved in:
4
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
5
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
6
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
7
Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
10
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
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