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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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USA
Consumer behaviour
663
Konsumentenverhalten
663
Brand management
583
Markenführung
583
Brand image
565
Markenimage
565
Brand
341
Markenartikel
339
Beziehungsmarketing
172
Relationship marketing
172
Social Web
106
Social web
106
Advertising effects
99
Werbewirkung
99
Einzelhandel
93
Retail trade
93
Luxury goods
80
Luxusgüter
80
Internet marketing
79
Online-Marketing
79
United States
60
Customer satisfaction
58
Kundenzufriedenheit
58
Designation of origin
53
Herkunftsbezeichnung
53
Handelsmarke
50
Store brand
50
Advertising
46
Personality psychology
44
Persönlichkeitspsychologie
44
Werbung
44
Marketing management
43
Marketingmanagement
43
Brand loyalty
42
Corporate reputation
41
Firmenimage
41
Brand extension
40
Markentransfer
40
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60
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McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Griffin, W. Glenn
2
Kim, Jooyoung
2
Kim, Youn-kyung
2
Kwak, Hyokjin
2
Puzakova, Marina
2
Abalkhail, Tagreed Saleh
1
Ahuvia, Aaron
1
Alloza, Angel
1
Ashley, Christy
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bei, Lien-ti
1
Bellan, Monique
1
Biswas, Abhijit
1
Block, Martin P.
1
Boyle, Peter J.
1
Bradley, Samuel D.
1
Burke, Chauncey
1
Byun, Sang-Eun
1
Calantone, Roger J.
1
Carrillat, François A.
1
Chattaraman, Veena
1
Chi, Ting
1
Cho, Eunjoo
1
Chu, Chia-hsien
1
Clark, Ronald A.
1
Cohen, Dorothy
1
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1
DelVecchio, Devon
1
Delbaere, Marjorie
1
Diamond, Nina
1
Dost, Florian
1
Ebert, Irena D.
1
Eilert, Meike
1
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1
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Corporate reputation review : an international journal
Journal of advertising : official publication of the American Academy of Advertising
Journal of international consumer marketing
Journal of marketing
Journal of retailing and consumer services
Psychology & marketing
The journal of brand management : an international journal
37
The journal of product & brand management
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of international marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
60
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1
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
2
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
3
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
4
National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence
;
Park, Ji Eun
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
Saved in:
5
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
6
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
7
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
8
Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
Saved in:
9
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
Saved in:
10
The value of private label brands to US consumers : an objective and subjective assessment
Boyle, Peter J.
;
Lathrop, E. Scott
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 80-86
Persistent link: https://www.econbiz.de/10009702207
Saved in:
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