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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Mobile marketing"
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Mobile marketing
35
Mobile Marketing
34
Consumer behaviour
17
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Mobile communications
8
Mobilkommunikation
8
Social Web
7
Social web
7
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Rodgers, Shelly
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Mosca, Fabrizio
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Azemi, Yllka
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Baek, Tae Hyun
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Developing successful global strategies for marketing luxury brands
Digital advertising : theory and research
Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
3
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ECONIS (ZBW)
36
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1
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
The impact of customised
mobile
marketing
on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
3
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
4
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
5
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
6
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
7
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
8
Consumer perceived value preferences for
mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
9
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
10
Gamified in-store
mobile
marketing
: the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
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