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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market entry"
~subject:"Market research"
~subject:"Price competition"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market entry
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Marketingmanagement
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Theorie
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Consumer behaviour
12
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game theory
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marketing strategy
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
15
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
9
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business economics : JBE
8
Journal of business research : JBR
8
Faculty & research / Insead : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing management : MM
6
SpringerLink / Bücher
6
Journal of business-to-business marketing
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Markteintritts-Management : Probleme, Strategien, Erfahrungen
5
Review of marketing research
5
Berichte aus der Betriebswirtschaft
4
Entscheidungsunterstützung für ökonomische Probleme
4
European journal of marketing : EJM
4
Gabler-Edition Wissenschaft
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of retailing and consumer services
4
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
4
Schriften zu Marketing und Management
4
AMS review : official publication of the Academy of Marketing Science
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
European journal of operational research : EJOR
3
INSEAD Working Paper
3
International journal of wine business research : IJWBR
3
Journal of marketing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Report / Marketing Science Institute
3
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ECONIS (ZBW)
23
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
6
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
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