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~isPartOf:"Digital advertising : theory and research"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Mobile marketing"
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Mobile marketing
40
Mobile Marketing
39
Consumer behaviour
26
Konsumentenverhalten
26
Mobile communications
14
Mobilkommunikation
14
Internet marketing
12
Online-Marketing
12
Advertising effects
10
Werbewirkung
10
Mobile Business
9
Mobile business
9
Advertising
8
Social Web
8
Social web
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8
Interactive media
6
Interaktive Medien
6
Mobile phone
5
Mobiltelefon
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mobile advertising
4
China
3
Confidence
3
Customer integration
3
Einzelhandel
3
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Marketingmanagement
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Theorie
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Theory
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Beziehungsmarketing
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1
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Digital advertising : theory and research
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of business research : JBR
12
Journal of advertising research
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of global marketing
3
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ECONIS (ZBW)
42
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1
Exploring cultural influences on
mobile
marketing
acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
4
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
5
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
6
Luxury fashion brand customers' perceptions of
mobile
marketing
: evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
7
The impact of customised
mobile
marketing
on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
8
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
9
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
10
Consumer perceived value preferences for
mobile
marketing
in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
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