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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~subject:"Advertising"
~subject:"Corporate culture"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate communication"
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Advertising
Corporate culture
Unternehmenskultur
Public relations
39
Öffentlichkeitsarbeit
39
Werbung
17
Advertising effects
13
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
13
Marketingmanagement
13
Werbewirkung
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Internet marketing
10
Online-Marketing
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Sponsoring
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Corporate disclosure
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Unternehmenspublizität
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Markenführung
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Social Web
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Social web
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Brand architecture
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Markenarchitektur
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Stakeholder
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Germany
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Bruhn, Manfred
5
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2
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2
Weinberger, Marc G.
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Amrehn, Jana
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An, Soontae
1
Balmer, John M. T.
1
Beckert, Johannes
1
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Christensen, Lars Thøger
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Cornelissen, Joep
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De Cicco, Roberta
1
Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Ha, Sieun
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Heidenreich, Anna
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Heller, Michael
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Iacobucci, Serena
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Kinuthia, Kendi
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Schramm, Holger
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Shin, Wonsun
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Skard, Siv
1
Thorbjornsen, Helge
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Corporate communications : an international journal
37
Journal of business research : JBR
15
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of communication management : an international journal
6
Journal of promotion management : JPM
6
Europäische Kulturen in der Wirtschaftskommunikation
5
Journal of strategic marketing
5
Corporate social responsibility and environmental management
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business ethics : JOBE
4
Journal of promotion management : innovations in planning and applied research
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
Basler Schriften zum Marketing
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Long range planning : LRP ; international journal of strategic management
3
Public Relations : ein Handbuch
3
Research
3
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
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ECONIS (ZBW)
24
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1
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
2
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
3
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
4
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
5
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
6
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
8
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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