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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Marketing"
~subject:"Virales Marketing"
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Bibliometrics
Entrepreneurship
Indien
Marketing management
Marketing
Virales Marketing
Consumer behaviour
504
Konsumentenverhalten
503
Brand management
187
Markenführung
187
Marketingmanagement
176
International marketing
174
Multinationales Unternehmen
174
Transnational corporation
174
Brand image
173
Markenimage
173
Internationales Marketing
166
International market entry
125
Internationaler Markteintritt
125
Großbritannien
122
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119
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118
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111
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111
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71
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Balmer, John M. T.
5
Melewar, T. C.
5
Kitchen, Philip J.
4
Kvasova, Olga
4
Leonidou, Leonidas C.
4
Shoham, Aviv
4
Barnes, Bradley R.
3
Cavusgil, S. Tamer
3
Gilmore, Audrey
3
Grinstein, Amir
3
Henneberg, Stephan
3
Mellahi, Kamel
3
O'Cass, Aron
3
Pfajfar, Gregor
3
Sousa, Carlos M. P.
3
Tikkanen, Henrikki
3
Vrontis, Demetris
3
Širokova, Galina V.
3
Buil, Isabel
2
Cadogan, John W.
2
Carrillat, François A.
2
Carson, David
2
Christodoulides, George
2
Christofi, Michael
2
Chung, Henry F. L.
2
Currim, Imran S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Frösén, Johanna
2
Goldman, Arieh
2
Guzman, Francisco
2
Hadjielias, Elias
2
Hammervoll, Trond
2
Harris, Phil
2
Heilmann, Pia
2
Katsikeas, Constantine S.
2
Lampela, Hannele
2
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European journal of marketing : EJM
International marketing review
Journal of East-West business
Journal of business research : JBR
1,352
The Indian economic journal
1,268
The Indian journal of economics
1,172
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
SpringerLink / Bücher
979
Finance India : the quarterly journal of Indian Institute of Finance
940
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
882
The Asian economic review : journal of the Indian Institute of Economics
801
Economic developments in India : quarterly update : analysis, reports, policy documents
738
Indian journal of agricultural economics
666
Discussion paper series / IZA
634
Working paper
623
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
595
Small business economics : an entrepreneurship journal
594
NBER working paper series
590
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
567
Technological forecasting & social change : an international journal
557
International entrepreneurship and management journal
523
Economic affairs : quarterly journal of economics
501
Journal of business venturing
498
Springer eBook Collection
472
Working paper / National Bureau of Economic Research, Inc.
468
NBER Working Paper
461
Industrial marketing management : the international journal for industrial and high-tech firms
453
Global business review
451
Policy research working paper : WPS
430
International journal of entrepreneurship and small business
420
IZA Discussion Paper
409
Research policy : policy, management and economic studies of science, technology and innovation
399
Margin : quarterly journal of the National Council of Applied Economic Research
390
International journal of Indian culture and business management
381
Praj̄nȧn : journal of social and management sciences
377
Entrepreneurship and regional development : an international journal
374
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
Small business economics : an international journal
370
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
352
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
351
International journal of business and globalisation : IJBG
343
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
298
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ECONIS (ZBW)
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369
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
5
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
6
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
7
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
8
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
9
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
10
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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