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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Bibliometrics
Entrepreneurship
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504
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503
Brand management
187
Markenführung
187
Marketingmanagement
176
International marketing
174
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173
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173
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173
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Internationales Marketing
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124
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Balmer, John M. T.
5
Melewar, T. C.
4
Shoham, Aviv
4
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3
Gilmore, Audrey
3
Grinstein, Amir
3
Henneberg, Stephan
3
Kitchen, Philip J.
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
O'Cass, Aron
3
Pfajfar, Gregor
3
Sousa, Carlos M. P.
3
Širokova, Galina V.
3
Buil, Isabel
2
Cadogan, John W.
2
Cavusgil, S. Tamer
2
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2
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2
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2
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Hammervoll, Trond
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2
Lampela, Hannele
2
Lee, Wai Jin
2
Leppäaho, Tanja
2
Liu, Gordon
2
Liu, Yipeng
2
Liuhto, Kari
2
Mazzarol, Tim
2
Mitręga, Maciej
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European journal of marketing : EJM
International marketing review
Journal of East-West business
The Indian economic journal
1,239
Journal of business research : JBR
1,197
The Indian journal of economics
1,161
Economic & political weekly : a Sameeksha Trust publ.
1,053
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,050
Finance India : the quarterly journal of Indian Institute of Finance
932
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
882
The Asian economic review : journal of the Indian Institute of Economics
798
Economic developments in India : quarterly update : analysis, reports, policy documents
738
Indian journal of agricultural economics
665
SpringerLink / Bücher
663
Discussion paper series / IZA
623
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
595
Small business economics : an entrepreneurship journal
590
Working paper
582
NBER working paper series
577
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
566
Technological forecasting & social change : an international journal
549
International entrepreneurship and management journal
523
Economic affairs : quarterly journal of economics
501
Journal of business venturing
497
NBER Working Paper
453
Working paper / National Bureau of Economic Research, Inc.
452
Policy research working paper : WPS
427
Global business review
422
International journal of entrepreneurship and small business
420
IZA Discussion Paper
409
Industrial marketing management : the international journal for industrial and high-tech firms
400
Research policy : policy, management and economic studies of science, technology and innovation
398
Margin : quarterly journal of the National Council of Applied Economic Research
390
International journal of Indian culture and business management
381
Praj̄nȧn : journal of social and management sciences
377
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
Springer eBook Collection
367
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
352
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
350
Entrepreneurship and regional development : an international journal
346
International journal of business and globalisation : IJBG
342
Small business economics : an international journal
310
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
298
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ECONIS (ZBW)
Showing
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307
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
5
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
6
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
7
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
8
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
9
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
10
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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