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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Marketingmanagement
Werbung
Advertising effects
150
Werbewirkung
150
Consumer behaviour
98
Konsumentenverhalten
98
Advertising
88
Internet marketing
49
Online-Marketing
49
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Social Web
25
Social web
25
Emotion
16
Viral marketing
15
Virales Marketing
15
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Sponsoring
13
Sponsorship
13
Product Placement
11
Product placement
11
advertising
10
social media
10
Brand
9
Markenartikel
9
Sales promotion
8
Verkaufsförderung
8
Beziehungsmarketing
7
Relationship marketing
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USA
7
United States
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Print advertising
6
Printwerbung
6
Public relations
6
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6
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Dahlén, Micael
3
Bang Nguyen Viet
2
Cauberghe, Veroline
2
Feng, Yang
2
Hartnett, Nicole
2
Liu, Fang
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Spotts, Harlan E.
2
Stewart, Kristin
2
Weinberger, Marc G.
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aspara, Jaakko
1
Astous, Alain d'
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Baxter, Stacey
1
Beard, Fred K.
1
Becerra, Enrique
1
Becirovic, Ilda
1
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1
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1
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1
Buijzen, Moniek
1
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1
Carrete-Lucero, Lorena de la Paz
1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
119
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
106
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of current issues and research in advertising
25
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
SpringerLink / Bücher
24
Young consumers : insight and ideas for responsible marketers
24
Journal of advertising
23
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Australasian marketing journal
13
Cogent business & management
13
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ECONIS (ZBW)
94
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21
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
22
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
23
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
24
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Saved in:
25
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
26
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
27
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
28
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
29
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
30
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
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