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~isPartOf:"Fashion marketing"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
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Bekleidungsindustrie
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8
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Fashion marketing
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
240
Journal of retailing and consumer services
90
Journal of business research : JBR
71
Journal of global fashion marketing : JGfM
58
International journal of retail & distribution management
45
International journal of consumer studies
36
International journal of production economics
34
The international review of retail, distribution and consumer research
30
SpringerLink / Bücher
25
Cogent business & management
23
Asia Pacific journal of marketing and logistics
18
Business history
17
Young consumers : insight and ideas for responsible marketers
17
International journal of business and globalisation : IJBG
15
International journal of retail and distribution management
15
International journal of production research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
Transportation research / E : an international journal
14
International Journal of Production Economics
13
Psychology & marketing
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
Springer Series in Fashion Business
12
Cogent Business & Management
11
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer eBook Collection / Business and Management
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of international consumer marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Business strategy and the environment
8
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ECONIS (ZBW)
20
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1
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
2
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
3
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
4
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
7
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
8
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
9
Becoming digital : the need to redesign competences and skills in the
fashion
industry
Varra, Lucia
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 299-343)
.
2021
Persistent link: https://www.econbiz.de/10012607416
Saved in:
10
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
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