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~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market entry"
~subject:"Market research"
~subject:"Price competition"
~subject:"United States"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market entry
Market research
Price competition
United States
Marketing management
65
Marketingmanagement
65
Theorie
23
Theory
23
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Marktforschung
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Markteintritt
7
Vertriebsweg
7
Beziehungsmarketing
5
Game theory
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
USA
4
game theory
4
marketing strategy
4
price discrimination
4
Advertising
3
Competition
3
Corporate planning
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23
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Boleslavsky, Raphael
1
Boulding, William
1
Bradlow, Eric T.
1
Brown, Christina L.
1
Caldieraro, Fabio
1
Ching, Andrew
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Christen, Markus
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Cotton, Christopher
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Diamantopoulos, Adamantios
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Fruchter, Gila E.
1
Gurnani, Haresh
1
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1
Hart, Susan
1
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1
Hippel, Eric von
1
Hong, Yuan
1
Huff, Lenard C.
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Ishihara, Masakazu
1
Kumar, Subodha
1
Kumar, V.
1
Lattin, James M.
1
Lovejoy, Angela
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Malhotra, Naresh K.
1
Mehra, Amit
1
Meyer, Marc H.
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Nasiry, Javad
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1
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Popescu, Ioana
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Radzevick, Joseph R.
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Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
27
Journal of marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
20
Europäische Hochschulschriften / 5
18
Journal of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
Marketing intelligence & planning
15
Journal of strategic marketing
14
Journal of advertising research
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
Journal of marketing research : JMR
10
Faculty & research / Insead : working paper series
9
Gabler Edition Wissenschaft
9
Harvard business review : HBR
9
Journal of business economics : JBE
9
Journal of marketing communications
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
Journal of marketing theory and practice
8
NICPRE / National Institute for Commodity Promotion Research and Evaluation
8
Report / Marketing Science Institute
8
AMS review : official publication of the Academy of Marketing Science
7
Australasian marketing journal
7
MSI reports : working paper series
7
Management international review : mir ; journal of international business
7
Marketing theory
7
Psychology & marketing
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
AMA educators' proceedings
6
American journal of agricultural economics
6
Business horizons
6
International journal of wine business research : IJWBR
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
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ECONIS (ZBW)
23
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
6
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
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