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~isPartOf:"Fundamentals of marketing research ; Vol. 4"
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Market research
9
Marktforschung
9
Theorie
4
Theory
4
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Analysis of variance
1
Befragung
1
Betriebsgröße
1
Brand image
1
Brand management
1
Credibility
1
Cross-cultural relations
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Firm size
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Fuzzy sets
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Fuzzy-Set-Theorie
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Glaubwürdigkeit
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Interkulturelle Beziehungen
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Interview
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Markenführung
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Markenimage
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Marketing
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Opinion poll
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English
11
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All
Beltramini, Richard F.
3
Sawyer, Alan G.
2
Agarwal, James
1
Albaum, Gerald S.
1
Ball, A. Dwayne
1
Buchanan, Bruce
1
Clark, Terry
1
Huberty, Carl J.
1
Kent, Raymond A.
1
Leeflang, Peter
1
Malhotra, Naresh K.
1
Marshall, Roger
1
Molton, Eric
1
Morris, John D.
1
Morrison, Donald G.
1
Peter, Jerome Paul
1
Peterson, Mark A.
1
Peterson, Robert A.
1
Vriens, Marco
1
Wittink, Dick R.
1
WoonBong, Na
1
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Fundamentals of marketing research ; Vol. 4
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
542
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
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1
Building models for
marketing
decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
2
Methodological issues in cross-cultural
marketing
research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
3
Managing outliers : qualitative issues in the handling of extreme observations in
marketing
research
Clark, Terry
-
2007
Persistent link: https://www.econbiz.de/10003540534
Saved in:
4
Cases as configurations : using combinatorial and fuzzy logic to analyse
marketing
data
Kent, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10003540543
Saved in:
5
Managing missing data
Vriens, Marco
;
Molton, Eric
-
2007
Persistent link: https://www.econbiz.de/10003540554
Saved in:
6
Sampling properties of rate questions with implications for survey research
Buchanan, Bruce
;
Morrison, Donald G.
-
2007
Persistent link: https://www.econbiz.de/10003540569
Saved in:
7
Statistical power and effect size in
marketing
research
Sawyer, Alan G.
;
Ball, A. Dwayne
-
2007
Persistent link: https://www.econbiz.de/10003540630
Saved in:
8
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
9
The significance of statistical significance tests in
marketing
research
Sawyer, Alan G.
;
Peter, Jerome Paul
;
Beltramini, Richard F.
-
2007
Persistent link: https://www.econbiz.de/10003540641
Saved in:
10
Multivariate analysis versus multiple univariate analyses
Huberty, Carl J.
;
Morris, John D.
;
Beltramini, Richard F.
-
2007
Persistent link: https://www.econbiz.de/10003540645
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