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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketingwissenschaft"
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Konsumentenverhalten
Marketing theory
88
Marketingtheorie
88
Marketing
22
Theorie
18
USA
18
United States
18
Consumer behaviour
17
Theory
17
Marketing management
16
Marketingmanagement
16
Bibliometrics
13
Bibliometrie
13
Critical Management Studies
8
Critical management studies
8
Market research
7
Marktforschung
7
Beziehungsmarketing
6
History of economic thought
6
Relationship marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Ökonomische Ideengeschichte
6
Criticism
4
Kritik
4
University research
4
Universitäre Forschung
4
Advertising
3
B-to-B-Marketing
3
Business-to-business marketing
3
Customer integration
3
Information technology
3
Informationstechnik
3
Kundenintegration
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Social Marketing
3
Social marketing
3
Verbraucherverhalten
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Welt
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Tadajewski, Mark
3
Martin, Drew
2
Wells, Victoria
2
Arsel, Zeynep
1
Baker, Michael John
1
Baron, Steve
1
Bauer, Hans H.
1
Bettany, Shona
1
Chelekis, Jessica
1
DeBerry-Spence, Benet
1
Eräranta, Kirsi
1
Figueiredo, Bernardo
1
Fitchett, James A.
1
Gummesson, Evert
1
Haber, Tobias E.
1
Hattula, Marcus
1
Hattula, Markus
1
Hewer, Paul
1
Jayawardhena, Chanaka
1
Jones, D. G. Brian
1
Kravets, Olga
1
Lehmann, Erik
1
Lock, Andrew
1
McKie, David
1
Moisander, Johanna
1
Morrell, Kevin
1
Patsiaouras, Georgios
1
Rondell, Jimmie G.
1
Sorhammar, David
1
Varey, Richard J.
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Gabler Edition Wissenschaft
Journal of customer behaviour
Journal of marketing management : MM
Marketing theory
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of business research : JBR
9
Journal of historical research in marketing
9
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of targeting, measurement and analysis for marketing
2
Legends in marketing
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
2
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
3
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
4
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
5
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
Saved in:
6
Editorial: Constituting marketing and customer experiences
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1243-1248
Persistent link: https://www.econbiz.de/10010219472
Saved in:
7
Commentary: Statistics in marketing and consumer research
Baron, Steve
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10008697930
Saved in:
8
The post-industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment
Rondell, Jimmie G.
;
Sorhammar, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10008780439
Saved in:
9
Staging consciousness : marketing 3.0 post-consumerism and future pathways
Varey, Richard J.
;
McKie, David
- In:
Journal of customer behaviour
9
(
2010
)
4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10008780444
Saved in:
10
Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
Saved in:
1
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