//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
B-to-B-Marketing
630
Business-to-business marketing
630
Lieferantenmanagement
354
Supplier relationship management
354
Beziehungsmarketing
164
Relationship marketing
164
Marketing management
88
Marketingmanagement
88
Business network
70
Unternehmensnetzwerk
70
Brand management
66
Markenführung
66
E-commerce
61
Electronic Commerce
61
Verkauf
61
Selling
60
B2B
54
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
52
Social web
52
Salespeople
51
Verkaufspersonal
51
Internet marketing
48
Online-Marketing
48
Brand image
47
Markenimage
47
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
39
Kundenwert
39
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
29
Marketing
29
Bundling strategy
28
Leistungsbündel
28
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Hochschulschrift
5
Thesis
5
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Non-commercial literature
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
10
German
9
Author
All
Yan, Ruiliang
2
Amrouche, Nawel
1
Brecheis, Dieter
1
Erichsson, Susann K.
1
Festge, Fabian
1
Fließ, Sabine
1
Hadjikhani, Amjad
1
Iyer, Gopalkrishnan R.
1
Jacob, Frank
1
Kleinaltenkamp, Michael
1
LaPlaca, Peter J.
1
Lehnen, Marc
1
Lukassen, Peter
1
Mahlendorf, Matthias
1
Möller, K. E. Kristian
1
Nicholson, Michael
1
Pedersen, Carsten Lund
1
Pei, Zhi
1
Ritter, Thomas
1
Salonen, Anna
1
Schmidt, Holger J.
1
Schneckenburger, Timo
1
Sharma, Arun
1
Speth, Christian
1
Wagner, Stephan M.
1
Waltenbauer, Jan
1
Wangenheim, Florian von
1
Wiersema, Fred
1
Wilkinson, Ian F.
1
Xiao, Sarah Hong
1
Young, Louise C.
1
Zimmer, Marcus
1
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Published in...
All
Gabler-Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Springer eBook Collection / Business and Economics
Gabler Edition Wissenschaft
18
Europäische Hochschulschriften / 5
11
Entwicklungen des Investitionsgütermarketing
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Technischer Vertrieb
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
DUV / Wirtschaftswissenschaft
3
Journal of business-to-business marketing
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Research
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Hochschulschriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of marketing
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marktorientierte Unternehmensführung
2
Reihe: Marketing : MAR
2
Springer eBook Collection
2
Techno-ökonomische Forschung und Praxis
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
2
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
3
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
4
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
5
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
6
The past and the future of business marketing theory
Wilkinson, Ian F.
;
Young, Louise C.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10009766113
Saved in:
7
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
8
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
9
The B2B agenda : the current state of B2B marketing and a look ahead
Wiersema, Fred
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009774214
Saved in:
10
Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.
;
Lukassen, Peter
;
Mahlendorf, Matthias
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->