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~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"North Holland TIMS studies in the management sciences"
~subject:"Decision under uncertainty"
~subject:"Market entry"
~subject:"Operations Research"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Market entry
Operations Research
Price competition
Marketing management
75
Marketingmanagement
75
Theorie
34
Theory
34
Consumer behaviour
10
Konsumentenverhalten
10
Marketing
10
Markteintritt
10
Preismanagement
10
Pricing strategy
10
Distribution channel
9
Vertriebsweg
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Deutschland
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Germany
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Game theory
5
Market research
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Spieltheorie
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competitive strategy
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Entscheidung unter Unsicherheit
4
Operations research
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Preisdifferenzierung
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Preiswettbewerb
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Price discrimination
4
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game theory
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marketing strategy
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price discrimination
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Choi, Seung-chan
2
DeSarbo, Wayne
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Harker, Patrick T.
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Sriram, S.
2
Boleslavsky, Raphael
1
Boulding, William
1
Brown, Christina L.
1
Caldieraro, Fabio
1
Ching, Andrew
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Christen, Markus
1
Cotton, Christopher
1
Defourny, Boris
1
Donthu, Naveen
1
Fruchter, Gila E.
1
Guo, Liang
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Healy, Paul J.
1
Hong, Yuan
1
Huff, Lenard C.
1
Huhn, Katrin
1
Ishihara, Masakazu
1
Kalwani, Manohar U.
1
Kranzusch, Peter
1
Kumar, Subodha
1
Kumar, V.
1
Küpper, Jörn
1
Lattin, James M.
1
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Linardi, Sera
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Lowery, J. Richard
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Mehra, Amit
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Moazeni, Somayeh
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Pancras, Joseph
1
Popescu, Ioana
1
Porter, Constance Elise
1
Prasad, Ashutosh
1
Raju, Jagmohan Singh
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Rao, Vithala R.
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Gabler-Edition Wissenschaft
Management science : journal of the Institute for Operations Research and the Management Sciences
North Holland TIMS studies in the management sciences
Journal of business research : JBR
18
Journal of strategic marketing
8
Faculty & research / Insead : working paper series
5
Markteintritts-Management : Probleme, Strategien, Erfahrungen
5
Europäische Hochschulschriften / 5
4
Journal of business economics : JBE
4
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
SpringerLink / Bücher
3
De Gruyter Studium
2
European journal of operational research : EJOR
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Gabler Edition Wissenschaft
2
Handbook of marketing strategy
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
IEEE transactions on engineering management : EM
2
INSEAD Working Paper
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of export marketing
2
Journal of marketing
2
Journal of retailing
2
Manufacturing & service operations management : M & SOM
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriften zu Marketing und Management
2
The Rand journal of economics
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Akzente
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Berichte aus der Betriebswirtschaft
1
Biblioteca organizării şi conducerii ştiinţifice
1
Business / Economics
1
CORE discussion paper : DP
1
Competitive strategic management
1
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ECONIS (ZBW)
23
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
10
Prediction markets : alternative mechanisms for complex environments with few traders
Healy, Paul J.
;
Linardi, Sera
;
Lowery, J. Richard
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
11
,
pp. 1977-1996
Persistent link: https://www.econbiz.de/10008748108
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