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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
~subject:"Sportmarketing"
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Consumer behaviour
Sportmarketing
Internet marketing
90
Online-Marketing
90
Social Web
72
Social web
72
Konsumentenverhalten
28
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
14
Electronic Commerce
14
Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
8
Werbewirkung
8
Advertising
7
Social network
7
Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Virales Marketing
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Digitalisierung
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5
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McLean, Graeme J.
2
Osei-Frimpong, Kofi
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Ahammad, Mohammad F.
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Amirkhanpour, Monaliz
1
Barnes, Stuart J.
1
Baudier, Patricia
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Boissieu, Élodie de
1
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1
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1
El Faker, Abdellatif
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El Ghazi, Hamid
1
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1
Evans, Richard
1
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1
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Lin, Chieh-Peng
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Handbook of research on integrating social media into strategic marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
26
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
3
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
4
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
5
Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi
;
Han, Hyunjeong
;
Lee, Jungwoo
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
Saved in:
6
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
7
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
8
Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.
;
Naz, Farheen
;
Ramkissoon, Haywantee
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014233837
Saved in:
9
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
10
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
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