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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~subject:"Internet marketing"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
Online-Marketing
346
Consumer behaviour
195
Konsumentenverhalten
195
Social Web
176
Social web
176
Viral marketing
75
Virales Marketing
75
Brand management
74
Markenführung
74
Advertising effects
71
Werbewirkung
71
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
69
Online-Handel
69
E-commerce
67
Electronic Commerce
67
social media
67
Advertising
60
Werbung
60
Brand image
44
Markenimage
44
Marketing management
32
Marketingmanagement
32
Website
32
USA
28
United States
27
Internet
26
Confidence
23
Vertrauen
23
Facebook
20
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Mobile communications
17
Mobilkommunikation
17
Retail trade
17
social media marketing
16
Mobile Marketing
15
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164
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6
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Article
334
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12
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344
Aufsatz in Zeitschrift
344
Collection of articles of several authors
9
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9
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3
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3
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3
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English
346
Author
All
Assimakopoulos, Costas
4
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Moschis, George P.
3
Narayanan, Sridhar
3
Pentina, Iryna
3
Rita, Paulo
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
2
Al-Adwan, Ahmad Samed
2
Antoniadis, Ioannis
2
Becker, Maren
2
Ben Yahia, Imene
2
Bleier, Alexander
2
Boutsouki, Christina
2
Brooks, Gillian
2
Cazier, Joseph A.
2
Constantinides, Efthymios
2
Decker, Reinhold
2
Deshwal, Pankaj
2
Donthu, Naveen
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Fortin, David R.
2
Goldsmith, Ronald E.
2
Greve, Goetz
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hazari, Sunil
2
Heiens, Richard A.
2
Herhausen, Dennis
2
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Published in...
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
Journal of marketing
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
346
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91
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
92
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
93
Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
94
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
95
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
96
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
97
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
98
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
99
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
100
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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