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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of production research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Advertising"
~subject:"Distribution channel"
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Advertising
Distribution channel
Direct marketing
45
Direktmarketing
45
Arzneimittel
32
Pharmaceuticals
32
Werbung
27
Advertising effects
21
Werbewirkung
21
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
14
Pharmaindustrie
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USA
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Internet marketing
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prescription drugs
6
Patienten
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4
Vertriebsweg
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direct-to-consumer advertising
4
Fundraising
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3
Informationsverhalten
3
physicians
3
prescription drug advertising
3
Beziehungsmarketing
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Bibliometrics
2
Bibliometrie
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Direct-to-consumer advertising
2
E-commerce
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Aikin, Kathryn J.
3
Fogel, Joshua
3
Park, Jin Seong
3
Betts, Kevin R.
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Berktold, Jennifer
1
Bradford, W. David
1
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1
Bulla, Ingo
1
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1
Burke, Panne
1
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1
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1
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1
Goodall, Stephen
1
Gou, Qinglong
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
1
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1
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Hsieh, Meng-Hua
1
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1
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1
Lesscher, Lisan
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1
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Health marketing quarterly
International journal of production research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of retailing
3
NBER Working Paper
3
NBER working paper series
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce research and applications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of public policy & marketing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
SEA - Practical Application of Science
2
Springer eBook Collection / Business and Economics
2
The marketing review
2
Advances in business and management forecasting
1
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Bank- und finanzwirtschaftliche Forschungen
1
Berkeley Center for Law & Technology Research Paper
1
Cogent business & management
1
CrossCultural Management Journal
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
5
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
8
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
9
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
10
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
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