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~isPartOf:"Health marketing quarterly"
~subject:"Preisregulierung"
~subject:"USA"
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Preisregulierung
USA
Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
25
Werbewirkung
25
Consumer behaviour
20
Konsumentenverhalten
20
Pharmaceutical industry
17
Pharmaindustrie
17
United States
12
Impfung
7
Internet marketing
7
Online-Marketing
7
Vaccination
7
Physicians
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheit
3
Gesundheitsvorsorge
3
Gesundheitswesen
3
Health
3
Health care system
3
Impact assessment
3
Infectious disease
3
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12
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12
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12
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English
12
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Bhutada, Nilesh S.
2
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Blose, Julia E.
1
Brawner, Bridgette M.
1
Cashman, Rebecca
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
Delorme, Denise E.
1
Deshpande, Aparna D.
1
Ellis-Griffith, Gregory
1
Fogel, Joshua A.
1
Hisaw, Lisa
1
Huh, Jisu
1
Illes, Judy
1
Koku, Paul Sergius
1
Leader, Amy E.
1
Lee, Wei-Na
1
Liang, Angie
1
Love, Brad
1
Mack, Rhonda W.
1
Mackert, Michael
1
Menon, Ajit M.
1
Negrete, Michael
1
Novick, Daniel
1
Perri III., Matthew
1
Perri, Matthew
1
Qu, Haiyan
1
Ramamonjiarivelo, Zo
1
Reid, Leonard N.
1
Skhal, John T.
1
Tootelian, Dennis H.
1
Voytek, Chelsea D.
1
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Health marketing quarterly
Working paper / National Bureau of Economic Research, Inc.
196
NBER working paper series
76
Health affairs : at the intersection of health, health care, and policy
52
NBER Working Paper
21
American economic journal : a journal of the American Economic Association
18
Journal of research in pharmaceutical economics
16
The European journal of health economics : HEPAC ; health economics in prevention and care
16
The journal of law & economics
16
The American economic review
14
Journal of health economics
13
CESifo working papers
12
Discussion paper series / IZA
11
Health economics
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of pharmaceutical finance, economics & policy
11
Southern economic journal
8
Discussion paper / Centre for Economic Policy Research
7
Health care financing review
7
Inquiry : a journal of health care organization, provision and financing
7
International journal of health care finance and economics
7
Journal of economics & management strategy : JEMS
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
The quarterly journal of economics
7
The review of economics and statistics
7
Working paper
7
Health care management science
6
International journal of the economics of business
6
The Rand journal of economics
6
Applied economics
5
Cege discussion paper
5
Discussion papers / Stanford Institute for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
Frontiers in health policy research
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
Investing in health : the social and economic benefits of health care innovation
5
Journal of advertising research
5
Journal of public economics
5
American economic journal
4
Applied economics letters
4
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ECONIS (ZBW)
12
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1
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
2
Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly
;
Ramamonjiarivelo, Zo
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
Saved in:
3
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
4
Educational content and health literacy issues in direct-to-consumer advertising of
pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
5
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
6
The "Sandwich mom" : in the throes of a medication safety "perfect storm"
Tootelian, Dennis H.
;
Negrete, Michael
;
Skhal, John T.
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10008825676
Saved in:
7
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
8
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
9
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
10
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
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