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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
29
Pharmaceutical industry
29
Pharmaindustrie
29
Werbung
29
Advertising effects
27
Werbewirkung
27
Consumer behaviour
23
Konsumentenverhalten
23
USA
17
United States
17
Physicians
9
Ärzte
9
Internet marketing
8
Online-Marketing
8
Impfung
7
Vaccination
7
Pharmaceutical distributors
6
Pharmahandel
6
prescription drugs
6
Coronavirus
5
Gesundheit
5
Gesundheitsversorgung
5
Health
5
Health care
5
Marketing management
5
Marketingmanagement
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Gesundheitsvorsorge
4
Health policy
4
Health risk
4
Information behaviour
4
Informationsverhalten
4
Preventive care
4
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Undetermined
30
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Article
67
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
68
Aufsatz in Zeitschrift
68
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
68
Author
All
Aikin, Kathryn J.
4
Park, Jin Seong
4
Fogel, Joshua
3
Khanfar, Nile M.
3
Sullivan, Helen W.
3
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Loudon, David
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Perri, Matthew
2
Stevens, Robert E.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Al-Shaikh, Mustafa
1
Alameddine, Sarah
1
Alkhateeb, Fadi M.
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Baybars, Miray
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
Burkink, Tim J.
1
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Health marketing quarterly
NBER working paper series
404
Working paper / National Bureau of Economic Research, Inc.
342
NBER Working Paper
320
Journal of health economics
141
The European journal of health economics : HEPAC ; health economics in prevention and care
120
International journal of pharmaceutical and healthcare marketing : IJPHM
119
Health economics
114
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
84
Health affairs : at the intersection of health, health care, and policy
77
Discussion paper series / IZA
74
Research policy : policy, management and economic studies of science, technology and innovation
72
CESifo working papers
68
Journal of research in pharmaceutical economics
67
SpringerLink / Bücher
65
Markt in Kürze
61
Research paper
49
International journal of the economics of business
46
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Applied economics
44
Europäische Hochschulschriften / 5
42
Technology analysis & strategic management
42
Working paper
40
Discussion papers / CEPR
39
PharmacoEconomics
39
Journal of pharmaceutical finance, economics & policy
35
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
35
CESifo Working Paper
34
European journal of operational research : EJOR
34
Health economics review
34
The journal of law & economics
33
Allokation im marktwirtschaftlichen System
32
IZA Discussion Paper
32
International journal of technology management : IJTM
32
International journal of industrial organization
30
Technological forecasting & social change : an international journal
30
The European journal of health economics
30
Industrial and corporate change
29
The American economic review
29
Working Papers / eSocialSciences
29
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ECONIS (ZBW)
68
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
3
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
4
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
5
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
8
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
9
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
10
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services
Wilson, Grant Alexander
;
Perepelkin, Jason
;
Zhang, David Di
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 280-296
Persistent link: https://www.econbiz.de/10013417449
Saved in:
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