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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketing theory"
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Marketingtheorie
121
Marketing theory
120
Marketing
35
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29
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29
Consumer behaviour
21
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18
Ökonomen
18
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11
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Marketing theory
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of historical research in marketing
9
Journal of marketing management : MM
9
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of targeting, measurement and analysis for marketing
2
Legends in marketing
2
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ECONIS (ZBW)
21
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1
Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
Saved in:
2
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
3
De-romanticising the market : advances in consumer culture theory : editorial
Fitchett, James
;
Cronin, James
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013206480
Saved in:
4
De-romanticising the market : advances in Consumer Culture Theory
2022
Persistent link: https://www.econbiz.de/10013206491
Saved in:
5
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
6
White spaces : how marketing actors (re)produce marketplace inequities for Black consumers
Francis, June N. P.
;
Robertson, Joshua Tecumseh F.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 84-116
Persistent link: https://www.econbiz.de/10012498484
Saved in:
7
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
8
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
9
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
10
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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