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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Innovation"
~subject:"Services"
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of the Academy of Marketing Science
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Marketing theory
7
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research : JMR
3
ERIM report series research in management
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
MSI reports : working paper series
2
Managing service quality : MSQ ; an international journal
2
Services marketing quarterly
2
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1
Electronic markets : the international journal on networked business
1
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1
Fundamentals of marketing research ; Vol. 6
1
Gabler Edition Wissenschaft
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business excellence
1
International review on public and non-profit marketing
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business market management : JBM
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of management analytics
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Journal of service management
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
1
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1
Psychology & marketing
1
Review of marketing research
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Schriften zum innovativen Marketing
1
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1
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
2
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
3
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
4
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
5
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
6
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
7
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
8
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
Saved in:
9
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
10
Gültigkeit der Charakteristika von Dienstleistungen : eine Frage des Bezugsobjektes
Benoit, Sabine
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 197-215)
.
2008
Persistent link: https://www.econbiz.de/10003675963
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