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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
180
Internet marketing
121
Online-Marketing
121
Consumer behaviour
53
B-to-B-Marketing
52
Business-to-business marketing
52
Advertising
44
Werbung
44
Beziehungsmarketing
41
Relationship marketing
41
Social media
40
Advertising effects
37
Werbewirkung
37
Lieferantenmanagement
34
Supplier relationship management
34
Viral marketing
32
Virales Marketing
32
Brand management
30
Markenführung
30
social media
22
Marketing management
18
Marketingmanagement
18
Brand image
15
E-commerce
15
Electronic Commerce
15
Markenimage
15
Salespeople
14
Selling
14
Verkauf
14
Verkaufspersonal
14
Customer integration
12
Kundenintegration
12
B2B
10
Digital marketing
9
Instagram
9
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9
Twitter
9
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179
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4
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1
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1
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English
180
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Hudders, Liselot
4
Chaker, Nawar N.
3
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Dingus, Rebecca
3
Krush, Michael T.
3
Lou, Chen
3
Mero, Joel
3
Michaelidou, Nina
3
Septianto, Felix
3
Terho, Harri
3
Tóth, Zsófia
3
Bigné Alcañiz, J. Enrique
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
De Jans, Steffi
2
Dens, Nathalie
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Janssen, Loes
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Ko, Eunju
2
Lee, Jung Ah
2
Li, Minjie
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of advertising : the review of marketing communications
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
90
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
180
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1
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180
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
8
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
9
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
10
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
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