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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Simulation
B-to-B-Marketing
850
Business-to-business marketing
850
Lieferantenmanagement
494
Supplier relationship management
494
Relationship marketing
241
Beziehungsmarketing
240
Marketing management
131
Marketingmanagement
131
Business network
90
Unternehmensnetzwerk
90
E-commerce
85
Electronic Commerce
85
Brand management
84
Markenführung
84
Selling
82
Verkauf
82
Consumer behaviour
81
Konsumentenverhalten
81
Salespeople
79
Verkaufspersonal
79
B2B
74
Social Web
72
Social web
72
Value creation
63
Betriebliche Wertschöpfung
62
Internet marketing
62
Brand image
59
Customer value
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Innovation
52
Customer satisfaction
47
Kundenzufriedenheit
47
Firm performance
46
Unternehmenserfolg
45
Marketing theory
42
Marketingtheorie
42
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Article
121
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2
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Aufsatz in Zeitschrift
Article in journal
123
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2
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2
Aufsatz im Buch
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English
123
Author
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Christodoulides, George
5
Brown, Brian P.
3
Mohan, Mayoor
3
Behl, Abhishek
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Deng, Qi
2
Ewing, Michael
2
Hill, Ronald Paul
2
Ji, Shaobo
2
Jiang, Yanxin
2
Kalafatis, Stavros P.
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kumar, Bipul
2
Kumar, V.
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Marquardt, Adam J.
2
Mero, Joel
2
Michaelidou, Nina
2
Mäläskä, Minna
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rod, Michel
2
Salo, Jari
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Shaltoni, Abdel Monim
2
Shankar, Amit
2
Sharma, Arun
2
Singh, Jaywant
2
Terho, Harri
2
Tóth, Zsófia
2
Ulkuniemi, Pauliina
2
Wang, Yun
2
Watkins, Alison
2
Zhang, Jing
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
13
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Businesses
2
European journal of marketing : EJM
2
Journal of internet commerce
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business ethics : JOBE
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
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ECONIS (ZBW)
123
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31
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
32
Impact of company and country antecedents on B2B buyer perceived supplier performance
Uddin, Jashim
;
Elliott, Gregory
;
Parvin, Shehely
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1835-1851
Persistent link: https://www.econbiz.de/10013401984
Saved in:
33
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
34
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
35
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
36
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
37
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
38
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
39
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
40
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
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