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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Marketingmanagement
Consumer behaviour
4,025
Konsumentenverhalten
4,024
Relationship marketing
1,635
Beziehungsmarketing
1,632
Innovation
1,254
Lieferantenmanagement
1,131
Supplier relationship management
1,131
Brand management
995
Markenführung
995
Firm performance
933
Unternehmenserfolg
931
Einzelhandel
871
Retail trade
871
Innovation management
854
Innovationsmanagement
853
Customer satisfaction
793
Brand image
792
Markenimage
792
Kundenzufriedenheit
790
Social Web
765
Social web
765
Business-to-business marketing
716
B-to-B-Marketing
714
Marketing management
650
Service quality
643
Business network
641
Dienstleistungsqualität
641
Unternehmensnetzwerk
640
Online retailing
612
Online-Handel
612
USA
601
United States
601
Internet marketing
572
Online-Marketing
571
Theory
530
Business start-up
523
Theorie
523
Unternehmensgründung
523
Entrepreneurship
488
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10
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641
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9
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Article in journal
Congress report
Hochschulschrift
Sammelwerk
Aufsatz in Zeitschrift
650
Collection of articles of several authors
16
Case study
4
Conference paper
4
Fallstudie
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Konferenzbeitrag
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2
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Yan, Ruiliang
12
Di Benedetto, C. Anthony
9
Ko, Eunju
8
Lindgreen, Adam
8
Pei, Zhi
8
Terho, Harri
8
Laroche, Michel
6
Morgan, Robert
6
Kim, Kyung Hoon
5
Kindström, Daniel
5
O'Cass, Aron
5
Parvinen, Petri
5
Agnihotri, Raj
4
Akter, Shahriar
4
Calantone, Roger J.
4
Cao, Guangming
4
Eggert, Andreas
4
Lim, Weng Marc
4
Madhavaram, Sreedhar
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Sharma, Piyush
4
Sivakumar, K.
4
Ulaga, Wolfgang
4
Zhou, Kevin Zheng
4
Agag, Gomaa
3
Aulōnitēs, Geōrgios I.
3
Blankson, Charles
3
Cadogan, John W.
3
Cartwright, Severina
3
Duan, Yanqing
3
Dwivedi, Yogesh Kumar
3
Felix, Reto
3
Geersbro, Jens
3
Ghauri, Pervez N.
3
Gudergan, Siegfried
3
Gölgeci, Ismail
3
Haas, Alexander
3
Hossain, Md Afnan
3
Hughes, Paul
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of retailing and consumer services
Journal of strategic marketing
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
97
Marketing intelligence & planning
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
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ECONIS (ZBW)
650
Showing
1
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10
of
650
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date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
3
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
4
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
5
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
6
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
7
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
10
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
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