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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"promotions"
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Sales promotion
46
Verkaufsförderung
46
Consumer behaviour
28
Konsumentenverhalten
28
Preismanagement
21
Pricing strategy
21
promotions
11
Internet marketing
8
Online-Marketing
8
Online retailing
7
Online-Handel
7
price promotion
7
Advertising effects
5
Einzelhandel
5
Game theory
5
Operations Research
5
Operations research
5
Rabatt
5
Rebate
5
Retail trade
5
Spieltheorie
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Theorie
5
Theory
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Werbewirkung
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Beziehungsmarketing
4
Low-cost strategy
4
Niedrigpreisstrategie
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Preisdifferenzierung
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Price discrimination
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Relationship marketing
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price promotions
4
pricing
4
Advertising
3
Asymmetric information
3
Asymmetrische Information
3
Distribution channel
3
Experiment
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Food retailing
3
Kundenbindungsprogramm
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58
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Ertekin, Necati
2
Luo, Xueming
2
Sinitsyn, Maxim
2
Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Ba, Sulin
1
Bae, Junhyun
1
Bapna, Ravi
1
Barone, Michael J.
1
Bertini, Marco
1
Bhardwaj, Pradeep
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Black, Dirk E.
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Campbell, Colin L.
1
Cao, Zike
1
Castro, Iana A.
1
Chandon, Pierre
1
Chapman, Craig J.
1
Chellappa, Ramnath K.
1
Chen, Haipeng
1
Chen, Li
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
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Cohen-Hillel, Tamar
1
DeSarbo, Wayne
1
Debo, Laurens G.
1
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Ding, Yuanyuan
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1
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Information systems research : ISR
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
58
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
3
Deep reinforcement learning for sequential targeting
Wang, Wen
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5439-5460
Persistent link: https://www.econbiz.de/10014392933
Saved in:
4
High-low promotion policies for peak-end demand models
Cohen-Hillel, Tamar
;
Panchamgam, Kiran
;
Perakis, Georgia
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2016-2050
Persistent link: https://www.econbiz.de/10014305376
Saved in:
5
Overriding in teams : the role of beliefs, social image, and gender
Guo, Joyce
;
Recalde, María P.
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2239-2262
Persistent link: https://www.econbiz.de/10014305400
Saved in:
6
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
7
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
8
Service capacity and price promotion wars
Bae, Junhyun
;
Chen, Li
;
Yao, Shiqing
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8757-8772
Persistent link: https://www.econbiz.de/10014284790
Saved in:
9
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
10
Let's make a "deal" : how deal collectives coproduce unintended value from sales
promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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