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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Viral marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Arbeitszufriedenheit
Viral marketing
Werbewirkung
Virales Marketing
115
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
58
Social web
58
Internet marketing
50
Online-Marketing
50
Online retailing
34
Online-Handel
34
word of mouth
17
E-commerce
15
Electronic Commerce
15
Internet
14
online reviews
13
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Brand management
8
Markenführung
8
Personalisierung
8
Personalization
8
Advertising effects
7
Digital platform
7
Digitale Plattform
7
Social relations
7
Soziale Beziehungen
7
user-generated content
7
Data Mining
6
Data mining
6
Experiment
6
Productivity
6
Produktivität
6
electronic commerce
6
Brand image
5
Customer integration
5
Customer satisfaction
5
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77
Free
1
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Article
115
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115
Aufsatz in Zeitschrift
115
Case study
1
Fallstudie
1
Language
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English
115
Author
All
Tan, Yong
4
Kumar, V.
3
Libai, Barak
3
Pavlou, Paul A.
3
Skiera, Bernd
3
Sun, Tianshu
3
Yin, Dezhi
3
Zhang, Xiaoquan
3
Adamopoulos, Panagiotis
2
Aggarwal, Rohit
2
Barrot, Christian
2
Becker, Jan U.
2
Choi, Angela Aerry
2
Dewan, Sanjeev
2
Feng, Juan
2
Ghose, Anindya
2
Golden, Joseph M.
2
Gu, Bin
2
Hada, Mahima
2
Haenlein, Michael
2
Hinz, Oliver
2
Janakiraman, Ramkumar
2
Kwark, Young
2
Lappas, Theodoros
2
Leone, Robert P.
2
Lu, Shijie
2
Lu, Xianghua
2
Ludwig, Stephan
2
Oh, Wonseok
2
Peres, Renana
2
Petersen, J. Andrew
2
Qiu, Liangfei
2
Ramaprasad, Jui
2
Rishika, Rishika
2
Saenger, Christina
2
Sridhar, Shrihari
2
Srinivasan, Shuba
2
Thomas, Veronica L.
2
Todri, Vilma
2
Trusov, Michael
2
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Published in...
All
Information systems research : ISR
Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
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ECONIS (ZBW)
115
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1
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115
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
4
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
7
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
8
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
9
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
10
Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Krijestorac, Haris
;
Garg, Rajiv
;
Mahajan, Vijay
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 449-472
Persistent link: https://www.econbiz.de/10012295011
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